Vicious Vixen – Identity

In an market overloaded with fad diets and training regimes Vicious Vixen looked to stand out from the crowd with a refreshed identity encompassing their three brands. Aimed solely at the empowered female market looking to get beach fit, the brief was to fit all three brands under the one master brand.

With a view to franchising the brand across Australia and the USA Vicious Vixen wanted to bring their current three brands into one holistic look and feel that was differentiated very slightly by colour application. This colour application would change from location to location under the master brand of Vicious Vixen.